The Problem
What the current setup costs founders every day.
- Your morning routine is a five-tab tour: Stripe dashboard, status page, Gmail, Calendar, Slack. Then you do it again at lunch. Then again before bed. None of those tabs are work - they are anxiety with a URL bar.
- You have a Stripe tab pinned for MRR and a separate uptime tool tab for production health. The two numbers that decide whether the company lives or dies live in two different places, and neither is the page you actually open the most.
- The news that matters to you - YC announcements, the competitor launch, the regulator memo - is buried in three newsletters, two Substacks, and a subreddit. By the time you find out, your investors have already DM'd you about it.
- Your "founder dashboard" is a Notion page someone built two quarters ago. It has not been opened in six weeks because nothing on it updates without a manual sync. Meanwhile the metrics you actually care about are scattered across eight SaaS logins.
- You are juggling timezones - the Berlin engineer, the Manila VA, the SF investor - and the calendar invite always arrives in someone else's local time. You guess wrong twice a month and someone misses a call.
Widgets That Fit Founders
A curated set, not a dump. Each one earns its place on the page.
Stripe Sales
Today's revenue, MRR, and new customer count from your Stripe account, live on the new tab page. The number you used to refresh ten times a day, now visible without leaving the tab.
Uptime Monitor
Watch your production endpoints, marketing site, and status pages right next to your revenue. Notice an outage before the support inbox does.
Google Calendar
Today's investor calls, customer demos, and one-on-ones at a glance. No need to bounce to a calendar tab to find out what the next 30 minutes look like.
World Clock
A row of clocks for every city on your team and your investor list. SF, NYC, Berlin, Bangalore - know whether it is fair to send a Slack before you hit enter.
Currency Converter
EUR/USD, GBP/USD, INR/USD - the live rates you need when you price a contract for an overseas customer or pay a remote contractor. No xe.com tab required.
News Summary
A daily AI-written digest of your industry news, in plain language. Three minutes of reading replaces a thirty-minute scroll through five different newsletters.
News
Curated headlines from the publications that cover your space. The competitor launch, the funding announcement, the regulator memo - in front of you the moment you open the tab.
Hacker News
The HN front page on your dashboard. Spot the post that is going to be in every investor DM today before they send it.
Feed (RSS)
Pull in YC blog, Indie Hackers, First Round Review, Stratechery, and any founder-focused RSS you read. One column instead of fifteen open tabs.
Tasks (Kanban)
A founder-level Kanban with the three or four bets that actually matter this quarter. Drag a card to In Progress and you can see the company's real focus, not the noise.
Todo
Today's short list. The investor email, the contract review, the hiring decision - the four things you have to do today, separate from the hundred things you could do.
Quick Answer
Ask a quick question and get an AI answer right on the new tab. "What's the standard SAFE valuation cap for pre-seed in 2026?" - answered without opening ChatGPT.
A Day in the Life
How Start Page HQ shows up across the moments that actually matter.
Morning Coffee Check-In
Open new tab. Stripe Sales says yesterday closed at $14,200 in new MRR. Uptime Monitor is green across the board. The News Summary tells you a competitor raised a Series A overnight. Three signals, one tab, and the day starts with information instead of anxiety.
Between Investor Meetings
Fifteen minutes between calls. Glance at the Calendar to see what is next, drop the conversation's key follow-up into the Todo, and ask Quick Answer for the latest comp on annual contract value for B2B SaaS. Done before the next Zoom link loads.
Friday Afternoon Strategy Block
Move two cards on the Tasks Kanban from Doing to Done, scan the Feed widget for what the rest of the founder ecosystem shipped this week, and use the News Summary to draft the weekly investor update. The whole strategy review happens on one page.
Sunday Night Wind-Down
Open the dashboard one last time. Uptime is fine. Revenue closed the week up. The World Clock confirms your Berlin engineer's Monday morning starts in six hours. Close the laptop knowing exactly what is on fire and what is not.
Why It Sticks for Founders
Specific reasons it works for this audience - not generic productivity claims.
Stripe Revenue and Production Uptime, Side By Side
The two numbers that actually run a startup - is anyone paying us, and is the product up - live next to each other on the page you open most. The Stripe Sales and Uptime Monitor widgets pull live from the source, no manual refresh, no separate dashboard tab.
Replaces Half a Dozen SaaS Tabs
Stripe dashboard, UptimeRobot, Calendar, news reader, currency converter, RSS reader - one new tab page covers what used to be six pinned tabs and four mobile apps. Less context-switching, less subscription bloat, more attention.
AI News Summary Cuts the Daily Reading
The News Summary widget compresses your industry into a three-minute morning brief instead of a thirty-minute scroll. You stay informed without surrendering the first hour of the day to your inbox and Twitter.
Multi-Page Dashboards for Different Hats
A Metrics page with Stripe, uptime, and the Tasks board. A Sales page with Calendar, Todo, and the customer Kanban. A Reading page with feeds, news, and HackerNews. Switch with a click instead of fighting one overloaded layout.
One Plan, No Per-Seat Or Per-Widget Pricing
Every widget unlocked, sync across every device, AI credits included. $25 a year or $49 lifetime - cheaper than one month of most of the SaaS dashboards it replaces. Try the full thing free at startpagehq.com/demo before paying.
Coming From Another Tool?
Already pieced together a founder dashboard from a stack of project tools and SaaS logins? The widgets below cover the same jobs in the same tab. See how they map.
Frequently Asked Questions
You connect your Stripe account once via Stripe's standard OAuth flow. The widget pulls today's revenue, MRR, and new customer count read-only - no write access, no ability to issue refunds or move money. Disconnect anytime from settings.
Stripe data is fetched server-side via your authorized read-only token, then rendered in your dashboard. It is not shared with third parties, used for analytics, or trained on. Same applies to Calendar, news, and any other connected source.
Yes. The hosted web app at startpagehq.com works in any modern mobile browser. Your widgets, todos, and Kanban sync from your laptop, so the dashboard you check in the Uber to a meeting is the same one you left on your desk.
For founder-level visibility - is the marketing site up, is the API responding, is the status page green - yes. The widget pings the endpoints you configure on a schedule and surfaces the result on your new tab. For deep incident management with on-call rotations and PagerDuty integration, you still want the dedicated tool.
There is a free public demo at startpagehq.com/demo with every widget unlocked and no signup required. Full access is $25 a year or $49 one-time (lifetime). Both unlock every widget, every page, sync across devices, and a pool of AI credits. No free tier on paid plans.
Each account is single-user today. Co-founders typically each run their own dashboard tuned to their function - one focused on revenue and customers, one focused on engineering and uptime - rather than sharing one mixed view. Multi-seat shared workspaces are on the roadmap, not shipped.