
Open a new tab in Chrome and you get a search box, a row of shortcuts, and not much else. The moment you want more from that screen - your tasks, the weather, your calendar, a feed of what is happening - you run into the limits of what Chrome does on its own. This guide covers how to customize Chrome's new tab page two ways: with the built-in settings Chrome ships, and with a custom new tab extension that changes the page entirely so you can add real widgets.
Chrome has a built-in panel for this. Open a new tab and click the Customize Chrome button (the pencil icon) in the bottom-right corner. A side panel opens on the right with everything Chrome lets you personalize, grouped under an Appearance section.
In the side panel, the Appearance section gives you a Light / Dark / Device mode toggle and a grid of preset color shades - the color applies to the toolbar and the new tab together, so the whole browser matches.
For backgrounds, open Change theme. You can pick from Chrome's theme collections - curated photo and artist series - or choose Upload an image to use a photo from your computer, including an animated GIF. Solid colors covers the flat-background crowd, and turning on Refresh daily inside a collection rotates the image so the page looks fresh each morning.
Newer Chrome versions also offer Create with AI at the top of the theme picker: choose a subject, style, mood, and color, and Chrome generates a background for you. It is desktop-only and rolling out by region, so do not worry if your copy of Chrome does not show it yet.
Shortcuts are the icons under the search box. Open Shortcuts in the panel and choose My shortcuts to curate your own set, or Most visited sites to let Chrome fill them automatically from your history. Prefer a cleaner page? Turn off the Show shortcuts toggle and they disappear entirely. Chrome caps custom shortcuts at 10, which is the first wall many people hit.
Cards are the small content tiles Chrome surfaces below the shortcuts - recipe ideas, shopping cart reminders, quick links to recent Google Drive files, and similar. Open Cards in the panel to pick which ones show, or switch off Show cards to remove them completely. For a lot of people, hiding cards is the single biggest cleanup.
That is the full extent of Chrome's native personalization: a background, a color, up to 10 shortcuts, and a few optional cards.
People often search for how to set a custom homepage in Chrome when what they actually want is a custom new tab page. Chrome treats three things separately, and it helps to know which one you are changing.
So you can absolutely set a custom homepage and custom startup pages to any site through Settings. The new tab page is the one screen Chrome keeps for itself, and pointing it at something else is exactly what an extension does.
While we are on URLs, a common point of confusion. Chrome's new tab page has an internal address: on desktop it is chrome://newtab (which resolves to chrome://new-tab-page), and on Android it is chrome-native://newtab/. If you have ever seen one of these in the address bar - or accidentally searched for it, which is how a lot of people land on this page - that is all it is: Chrome's internal name for the new tab screen, not a website.
Two practical consequences follow from that:
The only way to make that internal address show something different is the extension route below.
Chrome's native customization is fine for a tidier, better-looking page. It runs out of room fast once you want the new tab to be useful:
If all you want is a nicer background and a clean row of links, the native settings are enough and you can stop here. If you want the new tab to do real work, you need an extension.
Changing Chrome's new tab page to something else entirely is straightforward, and Chrome has a dedicated permission for it. A custom new tab extension replaces the default screen with its own page the moment a tab opens.
To switch back or change which extension owns the new tab, go to chrome://extensions and disable or remove the one you do not want. If you install more than one new-tab extension, the most recently enabled one usually wins, so disable the others to avoid a tug-of-war over the page.
Not sure which to install? Our tested roundup of the best new tab extensions compares the main options honestly, including the free and open-source ones.
Adding widgets to Chrome is the whole reason to go the extension route, since Chrome has no native widget system. Once a widget-based extension owns the new tab, you add widgets from a picker and arrange them on a grid, the same way you would lay out a phone home screen.
The widgets people reach for first on a Chrome new tab are usually:
With Start Page HQ you get 63+ widgets on top of those, including Links for shortcuts that beat Chrome's 10-icon cap, Kanban tasks, notes, world clocks, currency conversion, and developer tools. Because it ships native extensions for Chrome, Firefox, Safari, and Edge plus a hosted web app, the dashboard you build syncs across every device and browser you sign into, which the native page cannot do.
You do not give up the look, either. Start Page HQ has its own wallpapers - 29 built in, or upload any image you like - and the widgets turn to frosted glass over the background, so you keep the polish of Customize Chrome and gain a page that actually does something. Unlike Chrome's themes, the wallpaper you pick follows you to Firefox, Safari, and Edge.
There is no single right layout - the point of a customizable page is to match how you work. A few setups that hold up well:
The strongest version of this keeps each setup on its own page and switches between them with a click, instead of cramming everything onto one screen.
Everything above - the Customize Chrome panel and the extension route alike - is desktop Chrome. On mobile there is one honest limitation: Chrome for Android and iPhone does not support extensions, so the new tab page cannot be replaced there.
What Android Chrome does allow natively: open a new tab, tap the three-dot menu, and choose Customize new tab page. That is where the Discover feed toggle lives, so if the feed of articles under the search box is the thing you want gone, turn it off there.
The closest thing to a custom new tab on mobile is the homepage setting. In Chrome's Settings → Homepage on Android you can enter any address, and pointing it at a dashboard web app like startpagehq.com puts the same page you built on desktop one tap away on your phone - our guide to getting the same new tab page in every browser covers that cross-device setup in full.
Chrome's native settings will get you a nicer background and a clean set of shortcuts. To turn the new tab into a real new tab dashboard with widgets, multiple pages, and sync across browsers, the extension route is the only way there.
The free plan is the fastest way to see how it feels on your own new tab: 1 page, 8 widgets, sync across every browser and device, no credit card. Not ready to sign up? The live demo is pre-loaded with pages and widgets you can poke at without an account.